Stakeholder Mapping

Understand champions, blockers, influencers, evaluators, and economic buyers.

What this helps with

Brings clarity to who actually decides, who can stop the deal, and who the rep has not yet reached.

Best used when

Mid-cycle when the buying group expands
Before an executive meeting
Reviewing a stalled deal
Planning multi-thread outreach

Prompt library

2 prompts you can adapt today

Lenses available: MEDDPICC · General · Value Messaging

Stakeholder Map Builder

When to use: When the buying group has expanded past two contacts.

Inputs needed

Known contacts and roles
Observed behaviors
Access provided

Output should include

Labeled stakeholder map
Coverage gaps
Recommended next contact and reason

Good output preview

Labeled stakeholder map

Coverage gaps

Recommended next contact and reason

Structure only. No example deal data — bring your own.

Build a stakeholder map. Label each contact as economic buyer, champion, coach, evaluator, influencer, or blocker. Show coverage gaps and suggest who to engage next.

Human check

Only label as champion when you have observed internal action, not just friendliness.

Executive Alignment Prompt

When to use: Before any exec-to-exec conversation.

Inputs needed

Their exec role
Our exec role
Confirmed business problem
Desired outcome of the meeting

Output should include

Slide outline
Talking points per slide
Specific ask

Good output preview

Slide outline

Talking points per slide

Specific ask

Structure only. No example deal data — bring your own.

Draft a 5-slide outline plus talking points for an exec meeting focused on the business problem above. Keep capability talk minimal. Emphasize outcomes, risk, and what we need from them.

Human check

Brief your exec live. Do not assume they will read the doc cold.

Manager coaching angle

In deal reviews, ask the rep to draw the stakeholder map from memory. Gaps in memory are gaps in the deal.

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