Solution Alignment

Connect capability to business pain without feature-dumping.

What this helps with

Translates product capability into language tied to the buyer's stated problem and desired outcome.

Best used when

Preparing a tailored demo
Building an executive summary
Aligning a proposal to discovery notes
Reframing a generic deck for a specific buyer

Prompt library

2 prompts you can adapt today

Lenses available: Value Messaging · Challenger · General

Value Message Builder

When to use: Before sending a tailored summary, deck, or proposal.

Inputs needed

Confirmed pain points
Stakeholder role
Three capabilities most relevant
Known business metric they care about

Output should include

Tight Problem-Impact-Capability-Proof-Next action statement
Optional one-line subject or opener

Good output preview

Tight Problem-Impact-Capability-Proof-Next action statement

Optional one-line subject or opener

Structure only. No example deal data — bring your own.

Draft a short value message for this stakeholder using the Problem, Impact, Capability, Proof, Next action structure. Keep it under 120 words. Use the customer's language, not internal product names.

Human check

Read it as the buyer. If a single line sounds like marketing copy, rewrite it in plain language.

Demo Flow Planner

When to use: Before a tailored demo, especially with multiple personas in the room.

Inputs needed

Top 3 confirmed pains
Attendees and roles
Time available

Output should include

Opening hook
Capability sequence with timing
What to skip and why
Closing next step

Good output preview

Opening hook

Capability sequence with timing

What to skip and why

Closing next step

Structure only. No example deal data — bring your own.

Design a demo flow that opens on the most painful problem, walks through the smallest set of capabilities needed to address it, and ends with a clear next step. Specify what to skip.

Human check

Confirm pains with the buyer before the call. If they have shifted, rebuild the flow.

Manager coaching angle

Review one demo flow per rep per month. Coach on what they chose to skip, not just what they chose to show.

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